representation of men and woman in genre

Hip-Hop/ RnB

Hip hop is a male dominated genre in which authenticity has been identified with masculinity having lots or money, nice cars and homes, lots of women, the men are usually african american. Female artists have traditionally faced many barriers in entering hip hop and have been marginalized as performers and not taken seriously.  Women are usually classed as objects not human and in alot of rap/hip hop/RnB music videos and and often not wearing much clothing so are represented quite bad in that way. women usually have to come across quite masculine to get heard and taken seriously in hip hop. Currently hip hop and rnb are becoming very popular there are more and more female rappers getting in the industry all different races and ethnicity's and not being so stereotypical.

music magazine in depth analysis

Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launced. A Kerrang tv channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.


•What institution owns your magazine? e.g. kerrang Bauer media

Bauer Media Group owns Kerrang! it is a multinational media company headquartered
in Hamburg, Germany which operates in 15 countries worldwide. It is Europe’s largest
privately owned publishing Group. The Group is a worldwide media empire offering
over 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media is
a cross platform UK-based media Group consisting of many companies collected
around two main divisions – Magazines and Radio - widely recognized and rewarded as
being industry innovators.


•What effect does this have on the content? whats in it like pics, people, writing
(stories)  
The effect bauer media group has on kerrang! is because bauer are a huge media group so 
they can get huge stars and exclusives in there magazine. They can get all artists to the 
same place for photo-shoots. Same themes throughout the magazine e.g. same colour and 
fonts influenced, they can get the biggest things that are going on in the rock world each 
week. 

•Let’s discuss the flat plan – what have you learnt about the magazine?
adverts, double pages on people, i have learnt they focus on bands as they use up a lot of 
double page spreads on bands. They have alot of pull out posters so 

•Discuss the mise en scene (Props,lighting, setting, costume) – what impact 
does this have on the audience? 
the lighting is dark and black but light is shown on there faces. the costumes are leather 
with spikes and chains they also wear make up which is dark eye make up and white 
painted faces. Busy alot on page, packed. gives our main base of younger readers everything 
they need to get into and on top of this the interest in older, harder bands, which gives 
their role as an educator.



•Who is the target audience? How do you know this? 

The ages range from 16-24. The target audience is mainly for the younger teenage readers who are more open to different genres of rock music from Emo, Heavy metal and 

Thrash etc. The magazine is for teenagers and young adults because the adverts relate to there interests - 
festival and concert tickets, clothing, advertising helping people to get into the music industry who are in a 
band or solo. the price is quite cheaper then other magazines which could suggest its for people with less 
money which are mostly young people with no jobs. gender would be mainly boys as there are hard rock and
metal iconic male bands on the front cover pulling angry faces or violent expressions. but can also be for 
female readers as they are targeted by the use of male bands on free pull out posters and feature interviews.




•What is the tone of the writing? (persuade, inform, choose article and look at it 
or overall tone lighthearted happy or serious)
the tone of very casual and relaxed, it is very informal as the target audience are young, there is a humorous attitude but it also it informs the reader as well.

•What do they offer their readership? (free poster, c.d., etc tickets) 
in kerrang! they are offering the reader 10 free posters, also chances to win opportunities 
to go to concerts and meet bands, play music with famous bands.

•What elements would you like to ‘borrow’ for your own magazine? (what 
would i want to use in my magazine
i would borrow the layout of the contents page as it is set out nicely in columns to read.

magazine flat plan

Kerrang! music magazine flat plan 

My Flat Plan

my music magazine flat plan.

institution analysis

institution analysis

Universal Music Group (UMG) is a major global music company owned by French media conglomerate Vivendi. It is the largest of the big three music companies.

The UMG global corporate headquarters are located in Santa Monica, California. Def Jam Recordings is an American record label, focused primarily on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group.

Universal Music Group co-developed Vevo, warner music group will allow for free, ad-supported streaming of music videos and other music content. The music videos are shown in better quality than the original ones on YouTube.

Universal Music Group owns Universal Music Publishing Group, which is the second largest music publishing company in the world.

Universal has some of the biggest music artists signed to them such as Rihanna , Eminem , Stevie Wonder, Justin Beiber, lady gaga and had Tupac Shakur.

billboard
he world's premier music publication, Billboard has served the entertainment business since 1894. Beginning as a weekly for the billposting and advertising business, Billboard and its popular music charts have evolved into the primary source of information on trends and innovation in music, serving music fans, artists, top executives, tour promoters, publishers, radio programmers, lawyers, retailers, digital entrepreneurs and many others.

As Billboard's consumer-faced online home, Billboard.com features an extensive array of searchable, playable charts, breaking music news, artist interviews and exclusives, news, video and more. Launched in 1995 as Billboard Online, Billboard.com now attracts ten million unique visitors each month in more than 100 countries and has become the digital destination for popular music.

Billboard is headquartered in New York with bureaus in Los Angeles and Miami, and has editorial correspondents in major cities around the globe
billboard is an international news weekly magazine devoted to music and the music industry

The Billboard Music Award is an honor given by Billboard, the preeminent publication covering the music business
ard charts tabulate the relative weekly popularity of songs or albums in the United States





MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.Today MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.

Formed in July 1999, MTV Networks Music is the world’s leading online music entertainment company, with 22 worldwide music destinations on the Web. MTV Networks Music Web sites bring original and innovative online music and entertainment programming to each network. MTV Networks Music also includes 14 international destinations throughout Europe, Asia, and Latin America

The original purpose of MTV was to be "Music Television", playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do so, including MTV Hits and MTV Jams. In addition, viewers can play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on its international channels as well.

music magasine analysis

The image is of Robbie William's face which makes him the main attention of the magazine. the background is just plain dark blue and the writing is mainly in red and some of it in white which goes with the logo which is also red and white with the magazine and stands out against the blue background. it also uses quotes and a rhetorical question. the feature stories. this magazine was made in 1998. It also has a barcode, date and a catchline 'music for life' underneath the logo.

The image on Vibe Magazine is of sean combes aka P.Diddy so the focus is on him and it is also in black and white. The background is just grey which makes the mast head and writing stand out. The feature stories are in red and white in a bold font, the masthead is also bold in red writing with a small black shadow which really stands out. It used a quote from him so people will want to read the whole story. This magazine was made in 2000. it also has a barcode in the corner.

The image on Billboard magazine is a mid-shot picture of Alicia keys. the image of her covers half of the masthead which makes her the main focus and importance of the magazine. the background is just one color that is a pink/purple color which goes with her top she is wearing. Also her pink trousers have been made to go with some of the text. The feature stories are in white and yellow text with a plain font which matches the masthead. This magazine was made in 2007.

The image is of Wiz Khalifa and Amber Rose this picture also covers the masthead/logo of the magasine so that the picture is the main focus. The image is in Black and White. The background is grey/white. the feature storys are in black so it stands out against the light background. the healine 'nobody beats the wiz' is in capital letters and in red which matches the name/logo of the magasine, which is eyecatching for the audience. it also has a barcode for people to buy it and a website for people to go on.

mood board

The genre for my music magazine is rnb/hiphop so i have included pictures of famous rappers such as Jay-Z, Kanye West, Wiz khalifa, Drake and Nicki Minaj and MIA as the genre is also RnB i have included pictures of Rihanna, Justin Beiber, Rita Ora and Beyonce which are the most popular and current RnB artists. The audience are young adults & teenagers so i have put pictures of people in crowds at RnB/hip hop events like coachella music festival, made in america concert and hackney weekend which were young adults and teenagers. the style is urban fashion/ street wear so things usually like gold chains and a lot of jewelry, sunglasses, trainers, hats and usually tattoos.