music magazine in depth analysis

Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launced. A Kerrang tv channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.


•What institution owns your magazine? e.g. kerrang Bauer media

Bauer Media Group owns Kerrang! it is a multinational media company headquartered
in Hamburg, Germany which operates in 15 countries worldwide. It is Europe’s largest
privately owned publishing Group. The Group is a worldwide media empire offering
over 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media is
a cross platform UK-based media Group consisting of many companies collected
around two main divisions – Magazines and Radio - widely recognized and rewarded as
being industry innovators.


•What effect does this have on the content? whats in it like pics, people, writing
(stories)  
The effect bauer media group has on kerrang! is because bauer are a huge media group so 
they can get huge stars and exclusives in there magazine. They can get all artists to the 
same place for photo-shoots. Same themes throughout the magazine e.g. same colour and 
fonts influenced, they can get the biggest things that are going on in the rock world each 
week. 

•Let’s discuss the flat plan – what have you learnt about the magazine?
adverts, double pages on people, i have learnt they focus on bands as they use up a lot of 
double page spreads on bands. They have alot of pull out posters so 

•Discuss the mise en scene (Props,lighting, setting, costume) – what impact 
does this have on the audience? 
the lighting is dark and black but light is shown on there faces. the costumes are leather 
with spikes and chains they also wear make up which is dark eye make up and white 
painted faces. Busy alot on page, packed. gives our main base of younger readers everything 
they need to get into and on top of this the interest in older, harder bands, which gives 
their role as an educator.



•Who is the target audience? How do you know this? 

The ages range from 16-24. The target audience is mainly for the younger teenage readers who are more open to different genres of rock music from Emo, Heavy metal and 

Thrash etc. The magazine is for teenagers and young adults because the adverts relate to there interests - 
festival and concert tickets, clothing, advertising helping people to get into the music industry who are in a 
band or solo. the price is quite cheaper then other magazines which could suggest its for people with less 
money which are mostly young people with no jobs. gender would be mainly boys as there are hard rock and
metal iconic male bands on the front cover pulling angry faces or violent expressions. but can also be for 
female readers as they are targeted by the use of male bands on free pull out posters and feature interviews.




•What is the tone of the writing? (persuade, inform, choose article and look at it 
or overall tone lighthearted happy or serious)
the tone of very casual and relaxed, it is very informal as the target audience are young, there is a humorous attitude but it also it informs the reader as well.

•What do they offer their readership? (free poster, c.d., etc tickets) 
in kerrang! they are offering the reader 10 free posters, also chances to win opportunities 
to go to concerts and meet bands, play music with famous bands.

•What elements would you like to ‘borrow’ for your own magazine? (what 
would i want to use in my magazine
i would borrow the layout of the contents page as it is set out nicely in columns to read.